基于舆情分析的大型航空交通枢纽项目社会责任识别与管理

Identification and Management of Social Responsibility of Large-Scale Air Transportation Hub Projects Based on Public Opinion Analysis

摘要: 大型航空交通枢纽可以高效解决大客流、大物流的集散和换乘，对构建新发展格局意义重大，同时高质量发展也对经济发展过程中的社会责任提出了更高要求。本文选择大兴机场项目作为大型航空交通枢纽项目的代表，爬取微博平台上关于大兴机场项目的博文数据，全生命周期和分阶段分别开展主题建模，提取主题作为社会责任要素。分析发现，大型航空交通枢纽项目社会责任约束性越强，未被履行时负面影响越大，越容易被识别，约束性越弱，被履行时正面影响越大，也越容易被识别。根据分析结果，在大型航空交通枢纽项目全生命周期内，当约束性强的社会责任被识别出时，应立刻开展相关调查和处理，解决相应问题，当约束性弱的社会责任未被识别出，则说明在这些方面还有进一步发展和完善的空间。

Abstract: A large-scale air transportation hub can efficiently solve the distribution and transfer of large passenger flows and logistics, which is crucial to the construction of the new development paradigm. At the same time, high-quality development also puts higher demands on social responsibility in the process of economic development. This paper chooses Daxing Airport Project as a representative of large-scale air transportation hub projects, crawls blog post data about Daxing Airport Project on Weibo platform, utilizes theme modeling to analyze blog post data to extract themes as elements of social responsibility throughout the life cycle and in phases. The results of data analysis show that, in the identification of social responsibility elements, the more binding the social responsibility of large-scale air transportation hub projects is, the greater the negative impact is when it is not fulfilled, the easier it is to be identified, and the weaker the binding is, the greater the positive impact is when it is fulfilled, the easier it is to be identified. According to the results of the analysis, in the whole life cycle of a large-scale air transportation hub project, when the binding social responsibilities are identified, relevant investigations and treatments should be carried out immediately to solve the corresponding problems, and when the binding weak social responsibilities are not identified, it indicates that there is still room for further development and improvement in these aspects.