贵州省农业电商的知识产权保护与运用研究

Research on the Intellectual Property Protection and Application of Agricultural E-Commerce in Guizhou Province

摘要: “三农”问题作为乡村振兴战略的工作重点和难点，实现农业现代化对农村、农民的发展具有重要的促进作用。在借助现代电商平台、直播带货等模式推广农产品，扩大农业市场规模的过程中，要加大对知识产权的保护力度。农业领域要突破农产品的区域局限，一方面需要加强政府的指导作用，另一方面要充分发挥商标权、专利权、著作权、地理标志等知识产权的市场作用。在制度规范的保护和促进之下，借助电商模式的时代风潮，快速打造一系列特色优势农产品。

Abstract: For “three rural issues” as the focus and difficulty of Rural Revitalization Strategy, the realization of agricultural modernization plays an important role in promoting the development of rural areas and farmers. In the process of promoting agricultural products and expanding the size of the agricultural market with the help of modern e-commerce platforms, live broadcasting and other modes, the protection of intellectual property rights should be strengthened. In order to break through the regional limitations of agricultural products in the agricultural sector, it is necessary to strengthen the guiding role of the government on the one hand, and give full play to the market role of intellectual property rights such as trademarks, patents, copyrights and geographical indications on the other. Under the protection and promotion of institutional norms, with the help of the trend of the era of e-commerce mode, a series of featured and advantageous agricultural products should be quickly created.