互联网现代性视域下电商食品的消费逻辑

The Consumption Logic of E-Commerce Food from the Perspective of Internet Modernity

摘要: 互联网技术不断创新，形塑着我们当下的生活与工作，互联网电商的网络购物模式异军突起，成为“新蓝海”，即此模式以其独特的个性化和多样化的特点，吸引了越来越多的消费者的关注和认可，其不仅给予人们在出行、工作和大环境氛围中得到一个舒缓的空间，更为人们提供了维持日常生活的新路径，电商网红零食作为网红经济的一个分支，也得到了广泛的认可和喜爱。可以说，这也是成为人们在新时期的新就业方向的选择。本文以消费社会为大基调，探讨了新期间网络直播的带货的特点、解说互联网下人性认同意识的深度等话题。

Abstract: The continuous innovation of Internet technology has shaped our current life and work, and the online shopping mode of Internet e-commerce has sprung up and become a “new blue ocean”, that is, this mode has attracted more and more consumers’ attention and recognition with its unique personalized and diversified characteristics, which not only gives people a soothing space in the stressful atmosphere of travel, work and the environment. More people to provide a new way to maintain daily life, e-commerce snacks, as an important branch of the Internet economy, has also been widely recognized and loved by the people. It can be said that this is also a new choice for people to find employment in the new era. This paper takes the consumer society as the main keynote, discusses the characteristics of the new era of network live broadcast under the Internet perspective, and explains the depth of human identity consciousness under the Internet and other topics.