上市旅游企业可持续发展战略研究——以中青旅为例

Research on Sustainable Development Strategy of Listed Tourism Enterprises—Taking CYTS as an Example

摘要: 旅游企业的发展战略决定了企业的生命力，能够让企业在各种挑战中不断迸发活力。2019年之前旅游业高速发展，但在2020年旅游业发生了重大转变。本文以中青旅控股股份有限公司为例，对企业经营情况进行财务指标对比，分析近几年旅游企业的变化，提出提高偿债能力保持企业资金、优化企业管理结构和创新驱动发展战略，提高核心竞争力等应对策略，为上市旅游企业的可持续发展提供借鉴。

Abstract: The development strategy of tourism enterprises determines the vitality of enterprises, which can make enterprises constantly burst into vitality in various challenges. Before 2019, the tourism industry experienced rapid growth, but in 2020, the tourism industry has undergone a major shift. Taking CYTS Holding Co. Ltd. as an example, this paper compares the financial indicators of the enterprise’s operation, analyzes the changes of tourism enterprises in recent years, and puts forward countermeasures such as improving the solvency to maintain the enterprise’s capital, optimizing the enterprise management structure, innovation-driven development strategy, and improving the core competitiveness, so as to provide reference for the sustainable development of listed tourism enterprises.