语域分析视角下国家公园官网话语对比研究——以英国邱园和海南热带雨林国家公园为例

A Comparative Study of the Discourse of National Park Official Websites from the Perspective of Register Analysis—Taking The Kew Gardens in UK and National Park of Hainan Tropical Rainforest in China as Examples

摘要: 本文以英国邱园(The Kew Gardens)和海南热带雨林国家公园为研究对象，从各英文版官方网站的相应模块中提取文本样本并进行定量分析，比较其在情景特征和语言特征方面的异同。研究结果发现，虽然两者均旨在吸引游客并提供基本信息，但两者有不同的目标受众和交际目标，在语言使用的复杂性和对科学内容的强调方面存在较大差异。这些发现对中国国家公园网站建设及国际传播具有一定的参考价值。

Abstract: This study focuses on The Kew Gardens in the UK and the National Park of Hainan Tropical Rainforest in China, extracting text samples from the corresponding modules of their official English websites for quantitative analysis and comparing their differences in situational and linguistic characteristics. The research findings reveal that although both aim to attract visitors and provide basic information, they have different target participants and communicative purposes, with significant differences in the complexity of language use and emphasis on scientific content. These findings have some certain reference value for the construction of Chinese national park websites and their international communication.