政府调控下的节能电器消费者购买行为决策研究

Research on Consumer Purchasing Behavior Decision of Energy Saving Electrical Appliances under Government Regulation

摘要: 节能消费是实施节能产品供应链的引擎，节能产品生产企业是节能产品供应链的主要实施者。运用演化博弈理论，构建了政府规制下节能产品生产与消费双方行为选择过程的演化博弈模型。通过分析，得到了双方在不同情况下的稳定策略。考虑能效成本下降可能引起能源需求的额外增加，本文也将同时对能源反弹与消费行为融入研究问题之中。研究结果显示，在政府逐步降低节能产品补贴的过程中，有效降低能源效率反弹效应对促进市场向正向状态转变具有显著作用。对于企业在政府政策激励下过度生产节能产品而造成的市场中节能产品供大于求的非良性状态有一定的改善作用。

Abstract: Energy saving consumption is the engine of energy saving product supply chain, and energy saving product production enterprises are the main implementors of energy saving product supply chain. Based on the evolutionary game theory, an evolutionary game model of the behavior selection process of both production and consumption of energy-saving products under government regulation is constructed. Through the analysis, the stability strategies of both sides in different situations are obtained. Considering that the reduction of energy efficiency costs may lead to an additional increase in energy demand, this paper will also integrate energy rebound and consumption behavior into the research question. The results show that in the process of gradually reducing subsidies for energy-saving products, effectively reducing the rebound effect of energy efficiency has a significant effect on promoting the market to change to a positive state. It has a certain effect on improving the non-benign state of oversupply of energy-saving products in the market caused by over-production of energy-saving products under the incentive of government policies.