中国对日跨境电商出口对策研究

Study on Countermeasures of China’s Cross-Border E-Commerce Exports to Japan

摘要: 日本跨境电商起步晚，增速快，具有巨大的消费潜力。然而很多企业及商家对日本跨境电商和消费者并不了解，无法顺利打开日本跨境电商市场。因此，本文通过研究中国对日跨境电商现状，分析日本消费者与消费行为特点，提出建立日语官方平台、培养日语 电子商务人才、规范商家准入标准、调整工作时间、提高物流时效、加大监管力度六个对策来帮助企业及商家打开中国对日电商市场，抢占日本市场份额。

Abstract: Japan’s cross-border e-commerce started late and is growing fast, with huge consumer potential. However, many enterprises and merchants do not understand Japanese cross-border e-commerce and consumers, and are unable to open the Japanese cross-border e-commerce market smoothly. Therefore, this paper studies the current situation of China’s cross-border e-commerce with Japan, analyzes the characteristics of Japanese consumers and consumer behavior, and proposes six countermeasures: establishing an official Japanese-language platform, cultivating Japanese-language e-commerce talents, standardizing merchant access standards, adjusting working hours, improving logistics efficiency, and increasing supervision to help enterprises and merchants to open up the market of China’s cross-border e-commerce with Japan, and to seize the market share in Japan.