贵州省农产品“电子商务”发展问题及其对策研究——基于4P视角

Research on Development Problems and Countermeasures of Electronic Commerce of Agricultural Products in Guizhou Province—Based on 4P Perspective

摘要: 贵州是农业大省，农产品营销采用电商模式，受到了很多传统企业的青睐。本文在电子商务背景下，以贵州省农产品为对象，通过概述贵州省农产品“电子商务”的竞争优势，基于4P视角分析贵州省农产品电商营销策略存在的问题，提出切实可行的优化方案，期望贵州省农产品能在“电子商务”背景下更好的发展，为推动乡村振兴提供有力的经济支持。

Abstract: Guizhou is a big agricultural province. The marketing of agricultural products adopts the e-commerce model, which is favored by many traditional enterprises. In the context of e-commerce, this paper takes agricultural products of Guizhou province as the object, summarizes the competitive advantages of “e-commerce” of agricultural products of Guizhou province, analyzes the problems existing in the marketing strategy of e-commerce of agricultural products of Guizhou province from the perspective of 4P, and puts forward feasible optimization plans, hoping that agricultural products of Guizhou province can develop better under the background of “e-commerce”, to provide strong economic support for promoting rural revitalization.