知识付费背景下网路社群电商模式对策研究

Research on E-Commerce Countermeasures of Network Community under the Background of Knowledge Payment

摘要: 近年来，知识付费行业发展势头良好，在这种电商模式的发展下应运而生了网路社群的营销模式，网路社群与知识付费的结合是电商发展的新景观。但是网路社群模式下的知识付费发展也遭遇着一些问题和挑战，本文旨在为推进网络社群的良序发展贡献对策，期望能在促进网路社群变现能力、用户需求、文化效益和社会认同等方面提供反思。

Abstract: In recent years, the knowledge payment industry has gained a good momentum. Under this kind of e-commerce, the marketing of network community came into being. The combination of network community and knowledge payment is a new landscape of e-commerce However, knowledge payment under the network community also encounters some problems and challenges. This paper aims at promoting the well-ordered contribution of the network community, expecting to provide reflection on promoting the liquidity of the network community, users’ needs, cultural benefits and social identity, etc.