人口老龄化背景下养老电子商务平台发展现状分析——以“养老管家”为例

Analysis of the Development Status of Elderly Care E-Commerce Platforms under the Background of Population Aging—Taking “Elderly Care Butler” as an Example

摘要: 随着人口老龄化的不断加剧以及互联网时代的发展，老年需求正日益增长，传统的养老模式已经很难满足多元化需求，由此养老电商平台脱引而出。本文以“养老管家”为例，首先梳理养老电商平台的发展现状，其次对养老管家案例的优势和挑战进行分析，再次探索出养老电商平台的发展趋势，最后提出相应建议。本文研究结果为养老电子商务平台的发展提供参考价值，也为养老服务助推力量。

Abstract: With the increasing aging of the population and the development of the Internet era, the demand for the elderly is growing, which leads to the emergence of the elderly care e-commerce platform. This article takes “Elderly Care Butler” as an example, first reviews the current development status of elderly care e-commerce platforms, then analyzes the advantages and challenges of the case of elderly care butler, explores the development trend of elderly care e-commerce platforms again, and finally puts forward corresponding suggestions. The research results of this article provide reference value for the development of elderly care e-commerce platforms and also provide impetus for elderly care services.