数字时代的结构洞发展变化研究

Research on the Development and Changes of Structural Holes in the Digital Age

摘要: 在数字时代背景下，人们的社交方式发生很大的变化，不再局限于线下面对面的交流互动，线上社交使得人们可以更加便捷地从线上社会网络中获得更大范围的信息资讯与情感支持。它超越了线下社交中的时空局限，使人们更加广泛且深入地接触他人生活并参与其中。根据Ronald Burt提出的结构洞理论，处在社交网络中心连接点的个体或组织拥有结构洞优势，但在数字时代，这种优势会发生怎样的变化？本文通过分析数字时代下社交网络的变化，进一步分析数字时代对结构洞的影响。

Abstract: In the context of the digital age, people’s ways of socializing have undergone significant changes, no longer limited to face-to-face communication and interaction. Online socializing allows people to more conveniently obtain a larger range of information and emotional support from online social networks. It transcends the limitations of time and space in offline socializing, allowing people to have a wider and deeper exposure to and participation in the lives of others. According to Ronald Burt’s structural hole theory, individuals or organizations located at the central connection point of social networks have structural hole advantages, but how will this advantage change in the digital age? This article further analyzes the impact of the digital age on structural holes by analyzing the changes in social networks in the digital age.