基于利益相关者理论横店集团企业社会责任问题研究

Research on Corporate Social Responsibility of Hengdian Group Based on Stakeholder Theory

摘要: 新时代发展背景下，社会责任问题已经成为企业发展的焦点。随着经济全球化的发展和内外部环境的不断变化，企业在创造巨大经济效益的同时，也衍生出了许多问题。在这样的背景下，企业社会责任越来越受到政府、企业以及民众的关注。横店集团是一家多元化的中国特大型民营企业，其发展战略是“多元化发展，专业化经营”。在发展的过程中，横店集团一直积极践行社会责任，解决社会问题。本文运用利益相关者理论，对横店集团履行社会责任展开研究，探索企业积极履行社会责任的内在动力与实践路径。

Abstract: Under the development background of the new era, social responsibility has become the focus of enterprise development. With the development of economic globalization and the constant change of internal and external environment, enterprises have created huge economic benefits, but also derived many problems. In this context, corporate social responsibility has attracted more and more attention from the government, enterprises and the public. Hengdian Group is a large and diversified private enterprise in China. Its development strategy is “diversified development and professional management”. In the process of development, Hengdian Group has been actively practicing social responsibility and solving social problems. This article applies stakeholder theory to study the fulfillment of social responsibility by Hengdian Group, exploring the intrinsic motivation and practical path for enterprises to actively fulfill social responsibility.