数字经济时代下电商平台现存问题及治理对策

Existing Problems and Governance Countermeasures of E-Commerce Platform in the Era of Digital Economy

摘要: 数字经济时代下电商平台的快速发展，电商平台一方面带来社会经济效益，另一方面它也因为发展较快带来了电商平台因更多的经济利益而责任认定困难与侵犯消费者的数据隐私等仍待解决的问题。我国针对电商平台的大部分问题都有现存的法律予以规制，但在实践中成效有待提高。因此，本文就电商平台现存的两大问题进行现象及其原因的分析，并针对性地提出治理电商平台的现存问题可以从构建消费者与电商平台的合理举证责任配置、电商平台处理数据隐私的透明化和提高消费者的自我保护意识与维权意识三个层面出发，以此实现健康的电商平台环境和消费者的权益保护。

Abstract: With the rapid development of e-commerce platforms in the era of digital economy, e-commerce platforms have brought social and economic benefits on the one hand; on the other hand, they have also brought the rapid development of e-commerce platforms to solve the difficulties of responsibility identification and violating consumers’ data privacy due to more economic benefits. There are existing laws to regulate most of the problems of e-commerce platforms in China, but the results need to be improved in practice. Therefore, this paper is the existing two big electric business platform and its problems, the phenomenon and targeted governance of electric business platform from the construction of consumers and electric business platform of reasonable burden of proof configuration, electric business platform processing data privacy transparency and improve consumers’ self-protection consciousness and consciousness of three levels, in order to realize the healthy electric business platform environment and the protection of the rights and interests of consumers.