考虑互动环境中企业在线社区知识贡献行为的影响研究
A Study on the Impact of Knowledge Contribution Behavior in the Online Community of Enterprises in an Interactive Environment
摘要: 在线社区已成为企业获取外部资源的重要渠道。关注用户的知识贡献行为是企业社区可持续发展的关键。基于生态系统理论和SOR理论，以在线社区中的互动环境作为刺激因素，将个人认知作为有机体，构建企业在线社区用户知识贡献行为影响因素的理论模型，并对其进行实证分析。互动环境中社会交互、社会影响、平台激励对用户的自我效能和结果期望感知有显著的正向影响，而品牌影响力对结果期望有显著影响；机体感知中自我效能和结果期望均对用户知识贡献行为有显著的正向影响。研究丰富了社区中互动环境对用户知识贡献行为的探索，并为企业在线社区的管理提供了理论依据和对策建议。
Abstract: Online communities have become an important channel for enterprises to obtain external resources. Paying attention to users’ knowledge contribution behavior is the key to the sustainable development of the enterprise community. Based on the ecosystem theory and SOR theory, taking the interactive environment in the online community as the stimulus and the personal cognition as the organism, this paper constructs a theoretical model of the influencing factors of users’ knowledge contribution behavior in the enterprise online community, and analyzes it empirically and empirically. Social interaction, social influence, and platform incentives in the interactive environment have a significant positive impact on users’ self-efficacy and perception of outcome expectations, while brand influence has a significant impact on outcome expectations. Both self-efficacy and outcome expectation have a significant positive impact on users' knowledge contribution behavior. This study enriches the exploration of users’ knowledge contribution behavior in the interactive environment in the community, and provides a theoretical basis and countermeasures for the management of enterprise online communities.
文章引用：朱亚萍. 考虑互动环境中企业在线社区知识贡献行为的影响研究[J]. 电子商务评论, 2024, 13(2): 3675-3684. https://doi.org/10.12677/ecl.2024.132447

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