数字经济背景下农村电商发展困境及策略探析

Exploring the Development Challenges and Strategies of Rural E-Commerce under the Background of Digital Economy

摘要: 数字经济是指以数据、网络、人工智能等为代表的新经济形态，其快速发展为各行各业带来了新的机遇和挑战。特别是在农村电商领域，数字经济的发展为农村经济的发展提供了新的动力和思路。因此，本文旨在探讨数字经济背景下农村电商发展的问题，以期为农村电商的发展提供有益的参考和建议。

Abstract: The digital economy refers to a new economic form represented by data, networks, artificial intelligence, etc. Its rapid development has brought new opportunities and challenges to various industries. Especially in the field of rural e-commerce, the development of digital economy has provided new impetus and ideas for the development of rural economy. Therefore, this article aims to explore the development of rural e-commerce in the context of the digital economy, in order to provide useful references and suggestions for the development of rural e-commerce.