乡村振兴背景下农村电商物流发展存在的问题及对策研究

Research on the Problems and Countermeasures of Rural E-Commerce Logistics Development under the Background of Rural Revitalization

摘要: 在乡村振兴战略的背景下，电商成为农村经济发展的关键一环，在提升农民收入、优化消费结构与产业发展模式等方面发挥了重要作用，然而农村电商在其物流运输方面也存在诸多困难，文章将围绕这一主题，通过对农村电商物流发展的研究，发现其存在的物流体系不完善、缺乏专业物流人才以及电商物流配送信息化程度不高等问题，并针对性地提出相应的对策，为我国农村电商物流体系的优化提供借鉴。

Abstract: Under the background of rural revitalization strategy, e-commerce has become a key link in rural economic development, and has played an important role in improving farmers’ income, optimizing consumption structure and industrial development mode. However, rural e-commerce also has many difficulties in its logistics and transportation. This paper will focus on this theme, through the research on the development of rural e-commerce logistics, find out the problems of imperfect logistics system, lack of professional logistics talents and low degree of informatization of e-commerce logistics distribution, and put forward corresponding countermeasures, so as to provide reference for the optimization of rural e-commerce logistics system in China.