基于多期超额收益法改进的互联网企业数据资产价值评估——以美团为例

Data Asset Value Assessment of Internet Enterprises Based on the Improvement of Multi-Period Excess Return Approach—Taking Meituan as an Example

摘要: 随着物联网、人工智能、区块链、5G等新技术的兴起，大数据时代已经到来，并对数字经济产生了巨大的影响。未来，网络企业将更加重视数据资产，并将其作为企业运营的重要战略资产来对待。本文分别从数据资产的概念、价值影响因素以及已有的评估方法三个方面加以介绍。美团是一家大型的网络公司，鉴于美团数据资产的价值主要受用户自身因素的影响，本课题拟从用户视角，通过新浪微博、知乎等用户对美团的评论进行文本分析，并以此为基础对多期超额收益法中的折扣系数进行修正。最后，通过对美团的数据资产的分析，发现其数据资产为127.66亿元，对用户的影响也是不容忽视的。通过对已有的数据资产评价方法的补充和完善，以期引起更多学者对网络企业数字化发展的关注。

Abstract: With the rise of new technologies such as Internet of Things, Artificial Intelligence, Blockchain, 5G, etc., the era of big data has arrived and has had a great impact on the digital economy. In the future, network enterprises will pay more attention to data assets and treat them as important strategic assets for business operations. This paper introduces the concept of data assets, value influencing factors, and existing valuation methods respectively. Meituan is a large network company, given that the value of Meituan’s data assets is mainly affected by the users’ own factors, this topic intends to analyze the textual analysis of Meituan’s comments through Sina Weibo, Zhihu, and other users from the user’s point of view, and use this as the basis for the correction of the discount coefficients in the multiple-period excess return method. Finally, by analyzing the data assets of Meituan, it is found that its data assets are 12.766 billion yuan, and its influence on users cannot be ignored. By supplementing and improving the existing data asset evaluation methods, we hope to draw more scholars’ attention to the digital development of network enterprises.