老年人的养老责任认知对养老服务购买意愿的影响——基于CLASS 2020的实证分析

The Influence of the Elderly’s Perception of Pension Responsibility on the Purchase Intention of Pension Services^{—An Empirical Analysis Based on CLASS 2020}

摘要: 随着全球人口老龄化的不断加剧，老年人的养老服务需求日益增长，然而，养老服务的供给相对不足，养老服务的供应与需求之间存在着巨大的鸿沟。本研究基于CLASS 2020数据，运用使用Stata 14.0软件进行实证分析，探讨老年人的养老责任认知对养老服务购买意愿的影响。同时运用安德森模型，对控制变量加以分类，研究其对老年人养老责任认知与养老服务购买意愿之间关系的调节作用，结果显示老年人的养老责任认知对老年人的养老服务购买意愿有显著差异，老年人越倾向于接受多元养老责任认知，就越有可能购买养老服务，性别、年龄对老年人的养老服务购买意愿有显著负向影响，受教育程度、户籍、互联网使用情况、养老保险参保情况、收入、身体健康情况对老年人的养老服务购买意愿有显著正向影响。

Abstract: With the increasing aging of the global population, the demand for elderly care services is increasing, however, the supply of elderly care services is relatively insufficient, and there is a huge gap between the supply and demand of elderly care services. Based on CLASS 2020 data, this study used Stata 14.0 software to conduct an empirical analysis to explore the impact of the elderly’s perception of pension responsibility on the purchase intention of pension services. At the same time, the Anderson model is used to classify the control variables, and its moderating effect on the relationship between the elderly’s pension responsibility cognition and pension service purchase intention is studied, and the results show that the elderly’s pension responsibility cognition has a significant difference in the elderly’s pension service purchase intention, the more the elderly tend to accept the multiple pension responsibility cognition, the more likely they are to purchase pension services, gender and age have a significant negative impact on the elderly’s pension service purchase intention, education level, household registration, Internet use, pension insurance participation, Income and physical health have a significant positive impact on the willingness of the elderly to purchase pension services.