助力“儒行天下”——探寻数智时代背景下儒家文化的国际传播

Promoting “Confucianism to Run the World”—Exploring the International Spread of Confucian Culture under the Background of Digital Intelligence Era

摘要: 随着数智时代的蓬勃发展，国际文化交流与融合日益加深。在这一时代背景下，“用视频讲述身边的儒家文化——曲阜街巷与风土人情”项目致力于探寻儒家文化在国际舞台上的传播路径与策略，以期在全球范围内推广儒家思想，增进文化互鉴，构建人类命运共同体。项目通过深入研究儒家文化的核心思想，注重儒家文化的本土化表达，探索儒家文化在数字媒体领域的传播模式，以期实现儒家文化的有效传播。

Abstract: With the vigorous development of the era of digital intelligence, international cultural exchanges and integration have been deepening. Under the background of this era, the project “Telling the Confucian Culture around us by Video—Qufu Streets and Customs” is devoted to exploring the communication path and strategy of Confucian culture on the international stage, with a view to promoting Confucianism on a global scale, enhancing cultural mutual learning and building a community of human destiny. Through in-depth study of the core ideas of Confucian culture, the project pays attention to the localized expression of Confucian culture and explores the communication mode of Confucian culture in the field of digital media in order to realize the effective communication of Confucian culture.