农村中老年群体短视频使用现象研究

Research on the Use of Short Videos by Middle-Aged and Elderly People in Rural Areas

摘要: 当今社会数字化和老龄化并行不悖，新型媒介正引起中老年群体的生活的巨大改变。中老年群体通常被认为是数字时代的弱者，而随着互联网和移动终端普，众多中老年人凭借其鲜明的群体特征和独特的呈现方式在竞争激烈的短视频平台崭露头角。文章以农村中老年群体为研究主体，阐述目前农村中老年群体的短视频使用现状，发现其存在的困境并尝试提出切实可行的措施。

Abstract: In today’s society, digitalization and aging go hand in hand, and new media are causing great changes in the lives of middle-aged and elderly groups. Middle-aged and elderly people are usually considered to be vulnerable in the digital age, but with the spread of the Internet and mobile terminals, many middle-aged and elderly people are emerging in the highly competitive short video platforms with their distinct group characteristics and unique presentation methods. This paper takes the rural middle-aged and elderly groups as the research subject, expounds the current situation of short video use, finds out the existing difficulties and tries to put forward feasible measures.