老年群体的媒介使用行为研究现状和热点趋势——基于CNKI数据库的可视化分析

Current Status and Hot Trends in Research on Media Usage Behavior among the Elderly Population—Visual Analysis Based on CNKI Database

摘要: 当下中国，人口结构越来越“老”、数字技术越来越“新”已经成为数字化社会中不可回避的问题。本文采用CiteSpace作为分析工具，以CNKI数据库中2000~2023年发表的有关老年媒介使用行为的文章作为研究对象，对发文量、发文机构、关键词共现、关键词聚类进行分析并制作可视化图谱。通过研究得出结论：未来的研究应基于加强机构间的交流与合作、融合多元化学科视角，将理论研究结合实际应用，帮助老年群体融入数字化社会，助力健康老龄化的发展。

Abstract: Currently, China’s population structure is becoming increasingly “old” and digital technology is becoming increasingly “new”, which has become an unavoidable problem in the digital society. This article uses CiteSpace as an analysis tool and takes articles on elderly media usage behavior published in the CNKI database from 2000 to 2023 as the research object. It analyzes the number of publications, publishing institutions, keyword co-occurrence, and keyword clustering, and creates a visual graph. The conclusion drawn from the research is that future research should be based on strengthening inter institutional communication and cooperation, integrating diverse disciplinary perspectives, combining theoretical research with practical applications, helping the elderly population integrate into the digital society, and promoting the development of healthy aging.