都市消费文化对个体身份认同的影响研究——以上海为例

A Research on the Impact of Urban Consumer Culture on Individual Identity—Taking Shanghai as an Example

摘要: 近年来，中国消费市场规模日渐壮大，都市中消费文化对个体身份认同的影响愈发复杂。本研究选取上海作为切入点，通过梳理20世纪初至今的不同时期的上海消费文化发展历程，分析都市消费文化的主要特征，揭示都市消费文化如何塑造和影响个体的身份认同。通过历史纵向考察与现代横向分析，探析消费行为与个体身份认同之间的作用机制，并总结这一关系如何在上海这一特定都市背景下得以显现和演变。

Abstract: In recent years, China’s consumer market has grown in size, and the impact of urban consumer culture on individual identity has become increasingly complex. This study selects Shanghai as the starting point, analyzes the main characteristics of urban consumer culture by sorting out the development of Shanghai’s consumer culture in various periods from the beginning of the 20th century to the present, and reveals how urban consumer culture shapes and affects individual identity. Through historical vertical investigation and modern horizontal analysis, we explore the mechanism interaction between consumption behavior and individual identity and how this relationship appears and evolves in the specific urban context of Shanghai.