基于设计形态语义学的多旋翼无人机语义分析

Semantic Analysis of Multi-Rotor UAV Based on Design Morphology Semantics

摘要: 随着无人机技术的不断成熟，民用消费级无人机市场不断扩张，多旋翼无人机成为产业发展的重要方向。设计形态语义学作为一门从产品形态解释其语言含义的理论学科。本文以形态语义学理论作为分析方法，从无人机的功能、市场、情感形态语义对无人机的功能、形态、色彩等要素进行分析，目的在于为后续的设计师提供无人机形态设计方面的借鉴价值，以此作为无人机用户的操作指南，为民用消费级无人机设计实践的优化提供了启示且有利于提高无人机企业的市场竞争力。

Abstract: With the continuous maturity of UAV technology, the civilian consumer UAV market continues to expand, and multi-rotor UAV has become an important direction of industrial development. Design form semantics is a theoretical discipline that explains the linguistic meaning of product form. Based on the theory of morphological semantics, this paper analyzes the function, shape, color and other elements of UAV from the perspective of its function, market and emotional morphological semantics, with the purpose of providing reference value for subsequent designers in UAV morphological design, so as to serve as an operation guide for UAV users. It provides inspiration for the optimization of consumer UAV design practice and is conducive to improving the market competitiveness of UAV enterprises.