基于数据统计的衣柜用户需求分析

Analysis of Wardrobe User Needs Based on Data Statistics

摘要: 衣柜作为收纳存放衣物的柜具，是家具中的重要组成部分，也是线上家具的一种重要品类。为研究网络消费者对衣柜的购买需求，采集了某宝住宅家具平台中衣柜类家具的大量数据，利用EXCEL、SPSS等数据统计工具对数据进行词频分析、描述性统计，并得出用户不同情感层次的购买需求。研究发现，网络消费者最喜欢的衣柜风格是现代简约，简单且易于安装的衣柜可以提升用户的好感度，并且消费者在购买衣柜时有不同情感层次的需求，衣柜的风格和材质是用户本能层次的需求，功能和结构是用户行为层次的需求，个性化定制是用户反思层次的需求，在进行衣柜设计时应关注用户不同情感层次的需求，给出针对性的设计方案。

Abstract: As a cabinet for storing clothes, wardrobe is not only an important part of furniture, but also an important category of online furniture. In order to study the purchase demand of online consumers for wardrobe, A large number of data of wardrobe furniture in a residential furniture platform of an e-commerce platform were collected, and the word frequency analysis and descriptive statistics of the data are carried out by using Excel, SPSS and other data statistical tools, so as to obtain the purchase demand of users at different emotional levels. The research found that the favorite wardrobe style of online consumers is modern, simple and easy to install, which can improve the user’s popularity, and consumers have different emotional needs when purchasing the wardrobe. The style and material of the wardrobe are the needs of the user’s instinct level, the function and structure are the needs of the user’s behavior level, and the personalized customization is the needs of the user’s reflection level. When designing the wardrobe, we should pay attention to the needs of users at different emotional levels and give targeted design schemes.