基于服务设计理念的智能购物推车设计

Intelligent Shopping Trolley Design Based on Service Design Concepts

摘要: 在不断数字化的时代背景下，通过服务设计理念和方法创建一套服务体系，探索新的体验模式，构建更智能便捷的购物体验，提升用户在线下购物时的服务质量。本次设计通过调研线下商超使用购物车的关键点，采用用户访谈法创建人物角色模型，归类了主要、次要以及第三利益相关人，并分为内部与外部相关人，并整合了需求，在全局视角上去规划服务蓝图，构建线上原型。本次设计实践使用服务设计思维方式进行智能产品设计，旨在以便捷的购物体验为设计目的，满足用户需求，具有一定的实用和推广价值。

Abstract: In the background of the era of continuous digitization, a set of service systems is created through service design concepts and methods, exploring new experience modes, constructing a smarter and more convenient shopping experience, and improving the service quality of users when shopping offline. In this design, we investigated the key points of using shopping carts in offline superstores, used user interviews to create a persona model, categorized primary, secondary, and tertiary stakeholders, divided them into internal and external stakeholders, and integrated the requirements, to plan the service blueprint from a global perspective, and constructed an online prototype. This design practice uses service design thinking to design smart products, aiming at a convenient shopping experience to meet users’ needs, which has certain practical and promotional value.