“洋网红”传播中华文化的意义及思考——基于“老外克里斯”的案例分析

The Significance and Thinking of “Foreign Net Celebrity” Spreading Chinese Culture—Based on the Case Study of “Foreigner Chris”

摘要: 随着全球化的发展和互联网的快速普及，“洋网红”在传播中华文化中起到了越来越重要的作用。“洋网红”由于自身特殊的身份，成为特殊的网络群体。本文的研究对象是在抖音平台具有两千万粉丝的“老外克里斯”，其为对外传播中华文化做出一定的贡献。研究方法是文献分析法和案例分析法，通过对此类短视频内容的分类及分析，发现“洋网红”制作的短视频在传播中华文化上有着不容忽视的意义，即能够丰富讲述中国故事的主体、成为国内外沟通的桥梁，在国际上提升中国形象。

Abstract: With the development of globalization and the rapid popularization of the Internet, “foreign net celebrities” have played an increasingly important role in the dissemination of Chinese culture. Because of their special status, “foreign net red” has become a special network group. The research object of this paper is “foreigner Chris”, who has 20 million followers on the TikTok platform, and has made certain contributions to the dissemination of Chinese culture. The research methods are literature analysis and case analysis. Through the classification and analysis of such short video content, it is found that the short video produced by “foreign Internet celebrities” has a significance that cannot be ignored in spreading Chinese culture, that is, it can enrich the main body of telling Chinese stories, become a bridge of communication at home and abroad, and improve China’s image in the world.