基于语料库的天津外宣形象批评话语分析

A Critical Discourse Analysis of Tianjin’s International Image Based on Corpus

摘要: 文章以天津市人民政府的英文版网站旅游和文化板块的文本为研究语料，自建小型语料库，运用Fairclough批评话语分析的三维模型为分析框架，运用语料库批评话语分析方法，从高频词、高频词索引行、搭配词和词簇四个方面研究天津市国际旅游与文化形象的自我构建。研究发现：文本凸显了天津传统与现代发展交织、历史与科技发展交融的旅游与文化形象，并提供详细的著名景点旅游攻略，但也存在以下问题，例如文本重复度较高，时效性不强，没有及时不断地更新，未来可继续采用多模态对旅游与文化资源进行有目的、有针对地推广，构建天津国际城市形象。

Abstract: This paper takes the texts of the tourism and culture section of the English version of the website of Tianjin Municipal People’s Government as the research corpus, we built a small corpus of our own, applied Fairclough’s three-dimensional model of critical discourse analysis, and utilized the method of critical discourse analysis of the corpus to study the self-construction of the image of Tianjin’s international tourism and culture in terms of high-frequency words, index lines of high-frequency words, collocations, and clusters of words. It is found that the text highlights the tourism and cultural image of Tianjin, in which tradition and modern development are intertwined, and the history of red literature and technological development are blended, and provides detailed travel tips for famous scenic spots, but there are also the following problems, for example, the text is repetitive and the timeliness is not strong, and the multimodal approach can be continued to be used in the future to promote the tourism and cultural resources purposely and purposefully and to construct the image of Tianjin as an international city.