酒店雇主品牌的模型构建与测量

Model Building and Measurement of the Hotel Employer Brand

摘要: 雇主品牌在企业人力资源管理中发挥着重要作用，且雇主品牌在不同的国家、行业语境侧重不同的维度与要素，然而，中国过往学者的研究中关于酒店雇主品牌的研究较少。因此，本研究针对酒店行业Z世代群体，研究酒店雇主品牌功能性维度和象征性维度的要素构成。研究结果发现，酒店雇主品牌功能性维度由“企业制度与氛围”、“企业实力”和“雇佣体验”三个要素构成，象征性维度由“积极”、“领袖”、“可靠”三个要素构成。在此基础上，本文提出了针对酒店组织的相关管理建议，总结研究的不足之处并提出未来可能的研究方向。

Abstract: Employer brand plays an important role in enterprise human resource management, and employer brand focuses on different dimensions and elements in different countries and industry contexts. However, there are few studies on hotel employer brand in the researches of past Chinese scholars. Therefore, this study targets the hotel industry generation Z group, and studies the elements of the functional dimension and the symbolic dimension of the hotel employer brand. The research results find that the brand function of hotel employers is composed of three elements: “enterprise system and atmosphere”, “enterprise strength” and “employment experience”, and the symbolic function is composed of three elements: “positive”, “leader” and “reliable”. On this basis, this paper puts forward the relevant management suggestions for the hotel organization, summarizes the research shortcomings and puts forward the possible research directions in the future.