交往行为理论下短视频社交行为研究——以抖音平台“@好友”功能为例

Research on Short Video Social Behavior from the Perspective of the Theory of Communicative Action —Taking the “@friends” Function of TikTok Platform as an Example

摘要: 短视频平台以视频播放功能进入大众视野，但是近年来，众多用户逐渐开始使用短视频平台的社交功能与熟人进行交流互动。其中，抖音平台的“@好友”功能就引起了众多用户的使用与关注。笔者借用哈贝马斯的交往行为理论，通过对使用抖音平台“@好友”社交功能的青年用户进行访谈，发现“@好友”功能使用户体验到了基于主体间性的社交尊重，各类符号的言语有效性凸显了社交行为的真诚感，提供的理性交往条件为用户搭建了社交边界。本文在此基础上，还探讨了当前人们在社交媒体中真正的社交需求，讨论了当今人们渴望被关注、被真诚对待的社交需求，并期盼人与人之间建立适当的“社交边界”。

Abstract: Short video platforms enter the public’s horizon with video playback functions, but in recent years, many users gradually begin to use the social functions of short video platforms to communicate and interact with acquaintances. Among them, the “@friends” function of TikTok platform has attracted the use and attention of many users. By borrowing Habermas J.’s the Theory of Communicative Action, through interviews with young users who use the “@friends” social function of TikTok platform, the author finds that the “@friends” function enables users to experience social respect based on intersubjectivity, the speech validity of various symbols highlights the sincerity of social behavior, and the rational communication conditions provided by the user build a social boundary. On this basis, this paper also discusses people’s real social needs in social media, discusses people’s social needs to be cared for and treated sincerely, and hopes to establish appropriate “social boundaries” between people.