马克思主义文化观视域下老龄文化产业发展的策略研究

Research on the Strategies for the Development of the Ageing Culture Industry under the Perspective of Marxist Cultural Outlook

摘要: 为了发展我国老龄文化产业，并助力文化产业的全面进步，以马克思主义文化观为指导，研究了老龄文化产业的相关概述及其在新时代的发展态势。研究发现，老年文化产业在总体态势上呈现出市场规模扩大、增长速度上升的趋势，但同时也面临着产品和服务供给不足、市场推广困难、创新能力不足等问题。在马克思主义文化观视域下，提出了坚持以人民为中心的发展思想，加强内容创新与技术创新，推动产业融合，并优化政策环境等策略，以期推动老龄文化产业的发展。

Abstract: In order to develop China’s aging culture industry and help the overall progress of the culture industry, the relevant overview of the aging culture industry and its development trend in the new era are studied under the guidance of the Marxist view of culture. It is found that the aging culture industry shows a trend of expanding market scale and rising growth rate in the overall posture, but also faces problems such as insufficient supply of products and services, difficulties in marketing, and insufficient innovation ability. Under the perspective of Marxist cultural view, strategies such as adhering to the people-centered development ideology, strengthening content innovation and technological innovation, promoting industrial integration and optimizing the policy environment are proposed in order to promote the development of the ageing culture industry.