重庆市高校学生体育消费现状调查

An Investigation on the Current Situation of Sports Consumption of College Students in Chongqing

摘要: 随着我国经济的飞速发展以及生活水平的不断提高，人民群众开始越来越注重精神生活质量，其中体育锻炼成为重要的一环。在重庆市，高校学生成为了体育消费的重要群体。他们不仅在思想上较为成熟，而且在认知层面也相对成熟。采用文献资料法、问卷调查法和逻辑分析法，本研究对重庆市高校学生的体育消费现状进行了深入调查与研究。研究结果发现，“强身健体，增强体质”是重庆市高校学生体育消费的主要动机，而影响他们消费的主要因素包括经济因素、教育因素、社会因素以及心理因素等。上述研究发现旨在为未来重庆市高校学生的体育消费提供参考与借鉴，从而促进他们的整体健康发展。

Abstract: With the rapid development of China’s economy and the continuous improvement in living standards, people are increasingly focusing on the quality of their spiritual lives, with physical exercise becoming a key component. In Chongqing, college students have emerged as a significant demographic in sports consumption. They are not only relatively mature in their thinking but also in their cognitive development. This study utilizes literature review, questionnaire surveys, and logical analysis to conduct an in-depth investigation into the sports consumption habits of college students in Chongqing. The findings reveal that “strengthening the body and enhancing physical fitness” is the primary motivation behind their sports consumption. The main factors influencing their consumption include economic, educational, social, and psychological elements. These insights aim to provide valuable references for the future sports consumption patterns of college students in Chongqing, thereby promoting their overall healthy development.