拟人化智能机器人对制造业员工使用意愿的影响研究
Research on the Influence of Anthropomorphic Intelligent Robots on the Use Intention of Manufacturing Employees
摘要: 随着人工智能技术的飞速发展，越来越多的企业选择使用人工智能来帮助完成现有的工作。然而，有关人工智能的拟人化对使用者心理和使用意愿的影响仍是一个值得深入研究的议题。本文基于压力认知评价理论，探究拟人化智能机器人对制造业企业员工使用意愿的影响，通过对于306份有效样本进行问卷调查，结合结构方程路径分析和相关性分析等方法。结果显示，拟人化人工智能会对制造业员工造成身份威胁感从而使员工产生抵触心理进而降低员工的使用意愿。这一发现不仅拓展了我们对于人工智能与员工关系的理解，而且帮助了制造业企业更好地使用拟人化智能机器人。
Abstract: With the rapid development of artificial intelligence technology, an increasing number of enterprises are opting to utilize AI to assist in completing existing tasks. However, the impact of anthropomorphized AI on users’ psychology and willingness to use it remains a topic worthy of in-depth research. This article, based on the Cognitive Appraisal Theory of Pressure, explores the influence of anthropomorphized intelligent robots on the usage intention of employees in the manufacturing industry. Through a survey of 306 valid samples and employing methods such as structural equation path analysis and correlation analysis, it was found that anthropomorphized artificial intelligence can create a sense of identity threat for manufacturing employees, leading to psychological resistance and ultimately reducing their willingness to use it. This discovery not only expands our understanding of the relationship between artificial intelligence and employees but also assists manufacturing enterprises in better utilizing anthropomorphized intelligent robots.
文章引用：马曼婷, 刘生敏. 拟人化智能机器人对制造业员工使用意愿的影响研究[J]. 运筹与模糊学, 2024, 14(3): 1294-1302. https://doi.org/10.12677/orf.2024.143358

参考文献

[1] 牟宇鹏, 丁刚, 张辉. 人工智能的拟人化特征对用户体验的影响[J]. 经济与管理, 2019, 33(4): 51-57.
[2] Huang, M. and Rust, R.T. (2020) Engaged to a Robot? The Role of AI in Service. Journal of Service Research, 24, 30-41. [Google Scholar] [CrossRef] 
[3] Gray, K. and Wegner, D.M. (2012) Feeling Robots and Human Zombies: Mind Perception and the Uncanny Valley. Cognition, 125, 125-130. [Google Scholar] [CrossRef] [PubMed]
[4] Mende, M., Scott, M.L., van Doorn, J., Grewal, D. and Shanks, I. (2019) Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses. Journal of Marketing Research, 56, 535-556. [Google Scholar] [CrossRef] 
[5] Lazarus, R.S. and Folkman, S. (1987) Transactional Theory and Research on Emotions and Coping. European Journal of Personality, 1, 141-169. [Google Scholar] [CrossRef] 
[6] Hewstone, M., Rubin, M. and Willis, H. (2002) Intergroup Bias. Annual Review of Psychology, 53, 575-604. [Google Scholar] [CrossRef] [PubMed]
[7] Stephan, W.G., Ybarra, O. and Rios, K. (2015) Intergroup Threat Theory. In: Nelson, T.D., Ed., Handbook of Prejudice, Stereoty, and Discrimination. Psychology Press, 255-278.
[8] Tajfel, H. and Turner, J.C. (2004) The Social Identity Theory of Intergroup Behavior. In: Jost, J.T. and Sidanius, J., Eds., Political Psychology, Psychology Press, 276-293. [Google Scholar] [CrossRef] 
[9] Yogeeswaran, K., Złotowski, J., Livingstone, M., Bartneck, C., Sumioka, H. and Ishiguro, H. (2016) The Interactive Effects of Robot Anthropomorphism and Robot Ability on Perceived Threat and Support for Robotics Research. Journal of Human-Robot Interaction, 5, 29-47. [Google Scholar] [CrossRef] 
[10] Guthrie, S., Agassi, J., Andriolo, K.R., Buchdahl, D., Earhart, H.B., Greenberg, M., et al. (1980) A Cognitive Theory of Religion [and Comments and Reply]. Current Anthropology, 21, 181-203. [Google Scholar] [CrossRef] 
[11] Nass, C. and Moon, Y. (2000) Machines and Mindlessness: Social Responses to Computers. Journal of Social Issues, 56, 81-103. [Google Scholar] [CrossRef] 
[12] Damiano, L. and Dumouchel, P. (2018) Anthropomorphism in Human-Robot Co-Evolution. Frontiers in Psychology, 9, Article 468. [Google Scholar] [CrossRef] [PubMed]
[13] 王沛, 刘峰. 社会认同理论视野下的社会认同威胁[J]. 心理科学进展, 2007, 15(5): 822-827.
[14] Salancik, G.R. and Pfeffer, J. (1978) A Social Information Processing Approach to Job Attitudes and Task Design. Administrative Science Quarterly, 23, 224-253. [Google Scholar] [CrossRef] [PubMed]
[15] Waytz, A., Heafner, J. and Epley, N. (2014) The Mind in the Machine: Anthropomorphism Increases Trust in an Autonomous Vehicle. Journal of Experimental Social Psychology, 52, 113-117. [Google Scholar] [CrossRef] 
[16] Gao, W., Liu, Y., Liu, Z. and Li, J. (2018) How Does Presence Influence Purchase Intention in Online Shopping Markets? An Explanation Based on Self-Determination Theory. Behaviour & Information Technology, 37, 786-799. [Google Scholar] [CrossRef] 
[17] Nomura, T., Kanda, T., Suzuki, T., et al. (2004) Psychology in Human-Robot Communication: An Attempt through Investigation of Negative Attitudes and Anxiety toward Robots. RO-MAN 2004. 13th IEEE International Workshop on Robot and Human Interactive Communication (IEEE Catalog No. 04TH8759), Kurashiki, 22 September 2004, 35-40. [Google Scholar] [CrossRef] 
[18] van Pinxteren, M.M.E., Wetzels, R.W.H., Rüger, J., Pluymaekers, M. and Wetzels, M. (2019) Trust in Humanoid Robots: Implications for Services Marketing. Journal of Services Marketing, 33, 507-518. [Google Scholar] [CrossRef] 
[19] Turja, T., Aaltonen, I., Taipale, S. and Oksanen, A. (2020) Robot Acceptance Model for Care (RAM-Care): A Principled Approach to the Intention to Use Care Robots. Information & Management, 57, Article 103220. [Google Scholar] [CrossRef] 
[20] 张仪, 王永贵. 服务机器人拟人化对消费者使用意愿的影响机理研究——社会阶层的调节作用[J]. 外国经济与管理, 2022, 44(3): 3-18.

为你推荐