传统技艺类非遗的数字化传播策略研究——以南京雨花茶为例

Research on Digital Communication Strategy of Traditional Art Intangible Cultural Heritage—A Case Study of Nanjing Yuhua Tea

摘要: 以国家级非物质文化遗产南京雨花茶技艺为例，针对传统技艺类非遗在数字化传播过程中的现状与问题，提出传统技艺类非遗数字化传播的策略，推动南京雨花茶技艺焕发新的活力，促进非遗文化的传播和传承，提升中华文化软实力。

Abstract: Taking the national intangible cultural heritage Nanjing Yuhua tea skill as an example, aiming at the status quo and problems of traditional intangible cultural heritage in the process of digital communication, this paper proposes the digital communication strategy of traditional intangible cultural heritage, so as to promote Nanjing Yuhua tea skill to glow with new vitality, promote the dissemination and inheritance of intangible cultural heritage, and enhance the soft power of Chinese culture.