“王婆说媒”出圈对旅游营销引发的思考

Think about Tourism Marketing after Out of the Circle of “Wang Po Said Matchmaking”

摘要: 近日，河南开封4A级景区万岁山–大宋武侠城的相亲栏目“王婆说媒”爆火，主持人王婆因其出色的口才和表演功力人气高涨，“王婆”凭借一己之力带火了整个景区，同时也推动了景区其他项目的发展，在各社交媒体上备受单身年轻人的关注。因此，本文从“王婆出圈”的角度简要分析了文旅营销爆火的原因以及未来景区发展的趋势。

Abstract: Recently, Henan Kaifeng 4A-level scenic spot Long Live Mountain-Song Dynasty Martial Arts City blind date column “Wang Po said matchmaking” exploded, the host Wang Po because of her excellent eloquence and performance skills popularity, “Wang Po” with her own strength to bring fire to the entire scenic spot, but also promote the development of other projects in the scenic spot, in the social media by single young people attention. Therefore, this article briefly analyzes the reasons for the explosion of cultural tourism marketing and the trend of future scenic spot development from the perspective of “Wang Po out of the circle”.