博物馆供给老龄化群体公共文化服务的优化路径研究——以杭州工艺美术博物馆为例

Research on the Optimization Path of Museums’ Providing Public Cultural Services for the Aged Group—Taking Hangzhou Art Museum as an Example

摘要: 随着老龄化社会的加速到来，社会加快推进全民公共文化服务体系建设，博物馆作为重要的公共文化服务提供场所，有义务向老年群体提供均等化、高质量的公共文化服务，目前由于数字化的高速发展，国内博物馆出现了提供数字化公共服务不平衡、供给低水平的情况，在理念政策、创新产品供给、参与价值等方面均存在问题，本文从多层面入手，通过构建指标体系，建立问卷调查老年群体的公共服务需要，利用模糊综合评价法进行结果分析，给博物馆优化老年观众群体提供有效发展路径。提升老年群体精神层面的需求，加快社会服务均等化。

Abstract: The accelerated arrival of an aging society calls on the public to speed up the promotion of the public cultural service system for all. As an important place to provide public cultural services, museums are obliged to provide equal and high-quality public cultural services to the elderly. However, due to the rapid development of digitalization, domestic museums are in a state of unbalanced provision of digital public services and low supply, and there are problems in concepts and policies, supply of innovative products, and participation value. This paper starts from many aspects, establishes an index system, establishes a questionnaire to investigate the public service needs of the elderly, and analyzes the results by using the fuzzy comprehensive evaluation method, so as to provide an effective development path for the museum to optimize the elderly audience. Improve the spiritual needs of the elderly and accelerate the equalization of social services.