新质生产力视角下的电车消费者行为分析

Analysis on Consumer Behavior on EVs from the Perspective of New Quality Productivity

摘要: 近年来，随着新能源汽车进入大众视野，新能源汽车迎来快速发展阶段。众多品牌都开始推广新能源汽车。与此同时，国家也在扶持新能源汽车产业。2023年6月，国务院常务会议研究促进新能源汽车产业高质量发展的政策措施。新能源未来需要坚持高质量发展，以创新为核心进行研究和发展。企业在研发新能源汽车的同时也需要了解消费者的喜好和购买意向，因此消费者行为变得尤为重要。本文以新质生产力理论为基础，选取懂车帝和B站两大平台，对19种新能源汽车进行文本挖掘。获取大众对于品牌新能源汽车的评价汇总，了解消费者行为对于汽车选择的影响。

Abstract: In recent years, new energy vehicles (NEVs) have rapidly developed as they gain public attention. Many brands are now promoting NEVs, supported by state policies. At a June 2023 State Council meeting, strategies were formulated to foster the high-quality development of the NEV industry. Future NEV initiatives must prioritize innovation-driven R&D. Understanding consumer preferences and buying behaviors is crucial for this sector. Leveraging the new quality productivity theory, this study uses text mining on two platforms, Chedi and Station B, to analyze 19 NEVs.