基于RMP理论的小众旅游城市盲盒式产品创新发展研究——以池州市为例

Research on the Innovation and Development of Blind Box Products in Minority Tourism Cities Based on RMP Theory—Taking Chizhou City as an Example

摘要: 近年来，盲盒式经营模式在我国迅速蔓延，为我国旅游经济发展营销提供了一种新思路。小众化旅游作为满足人们对美好生活的向往、推动旅游消费的重要途径，也为我国文旅消费升级和经济发展提供了新的动力，“盲盒 + 小众旅游”模式更是为旅游经济注入了新的活力。本文选取池州市作为研究对象，基于RMP理论，对池州的旅游资源、市场、产品进行具体分析，基于分析结果，提出营造良好的旅游氛围、优化旅游环境、完善旅游基础配套设施、挖掘旅游产品文化内涵等发展策略。

Abstract: In recent years, the blind box business model has spread rapidly in China, which provides a new way of thinking for the development of tourism economy marketing in China. Minority tourism, as an important way to satisfy people’s yearning for a better life and promote tourism consumption, also provides new impetus for the upgrading of cultural tourism consumption and economic development in China, and the “blind box + minority tourism” model injects new vitality into the tourism economy. This paper selects Chizhou City as the research object, based on the RMP theory, makes a concrete analysis of the tourism resources, market and products of Chizhou City, and based on the analysis results, puts forward the development strategies of creating a good tourism atmosphere, optimizing the tourism environment, improving the tourism infrastructure facilities, and taping the cultural connotation of tourism products.