商标反向混淆侵权损害赔偿研究

Research on Compensation for Infringement Damages of Trademark Reverse Confusion

摘要: 在商标侵权纠纷中，商标反向混淆是理论与实务界较为关注的论题。损害赔偿计算标准是商标侵权损害赔偿制度的重要内容，建立符合反向混淆特点的损害赔偿计算标准是解决我国商标反向混淆侵权损害赔偿问题的关键所在。在我国司法实践中，商标反向混淆损害赔偿存在侵权损害赔偿计算标准不一，法定赔偿的适用比例过高，损害赔偿数额确定依据模糊等问题。本文通过对美国相关反向混淆损害赔偿司法实践的梳理，结合我国立法规范，认为应当摒弃权利人损失计算方式，慎用侵权获利计算方式，并参考许可使用费的合理倍数确定损害赔偿数额，并且尽快建立法定赔偿的量化标准体系。

Abstract: In the trademark infringement disputes, trademark reverse confusion is a hot topic in the field of theory and practice. The calculation standard of damages is an important part of the system of damages for trademark infringement. Establishing the calculation standard of damages according with the characteristics of reverse confusion is the key to solve the problem. In the judicial practice in China, with respect to compensation for damages of reverse trademark confusion, there are such problems as different calculation standards for infringement damages, too high a proportion of application of statutory compensation, and ambiguous basis for determining the amount of damages. This article, by sorting out the relevant judicial practices of reverse confusion damages in the United States and based on our legislative norms, believes that the loss calculation method of the right holder should be abandoned, the infringement profits calculation method should be used with caution, and the amount of damages should be determined with reference to a reasonable multiple of the royalty, and the quantitative standard system for statutory damages should be established as soon as possible.