变译理论的独特视域：解锁旅游文本的语言魅力——变译理论在旅游翻译中实用性的探析

The Unique Perspective of Translation Variation Theory: Unlocking the Linguistic Charm of Tourism Texts—Exploring the Practicality of Translation Variation in Tourism Translation

摘要: 变译理论是黄忠廉教授在21世纪初提出的一项原创性译论，按翻译范畴而言，变译与全译相对应。所谓变译，是指译者据特定条件下特定读者的特殊需求采用增、减、编、述、缩、并、改等变通手段摄取原作有关内容的翻译活动，其本质是变通，核心是摄取。旅游翻译因文化背景、语言表达和受众者知识体系及需求等方面的差异，有时译者在汉英笔译实践中不得不转换固有思维，放弃全译的方法，转而对原文有所取舍和改造，采取变译的翻译策略，以满足特定条件下特定游客的特殊需求，使旅游文本突破表层文字桎梏，解锁语言魅力，进入意形合一的“译境”，赋予译文全新的气息与活力，更好地促进文化的传播。

Abstract: Translation Variation Theory is an original translation theory introduced by Professor Huang Zhonglian in the early 21st century, which contrasts with completeness translation in terms of translation category. Translation variation involves the translator employing flexible techniques such as addition, deletion, adaptation, summarization, condensation, merging, and alteration to convey relevant content from the original work based on the specific needs of particular readers under specific conditions. Its essence lies in variation, with its core concept being selection. Due to differences in cultural background, linguistic expression, and the knowledge systems and needs of the audience, translators in the practice of Chinese-English tourism translation sometimes find it necessary to adjust their approach, moving away from completeness translation and instead selectively adapting the original text. This approach utilizes the strategy of translation variation to cater to the special requirements of specific tourists under specific circumstances. It enables tourism texts to transcend the constraints of literal translation, unlocking linguistic charm, and achieving a fusion of meaning and form, thereby infusing the translation with fresh vitality and enhancing cultural communication.