数字经济背景下中东部地区会展经济发展经验及模式

The Development Experience and Model of Convention and Exhibition Economy in the Middle and East of China under the Background of Digital Economy

摘要: 作为当代服务业的重要组成部分，展览业已成为当今国内外高度重视的一个新兴产业。2023年是中国全面恢复线下展会的第一年，随着疫情的全面放开、国民经济的持续恢复、政策支持力度的不断加强、国际交往的不断恢复，2023年中国展览业呈现了全面复苏向好的局面。我国中东部地区会展经济的发展在影响力、参与度以及会展企业吸引力等方面均远超其他地区水平，京津冀、长三角、珠三角仍是全国热门展览区域。不过在数字经济背景下，中东部地区展览业的发展同样面临着诸多不容忽视的问题，比如高层次人才匮乏、企业发展规模较小、品牌化程度低等。因此，研究中东部地区会展业的发展现状，提出促进会展业可持续发展的对策成为当前的重要课题。

Abstract: As an important part of contemporary service industry, exhibition industry has become a new in-dustry highly valued at home and abroad. The 2023 is the first year of the full resumption of offline trade fairs in China. With the full liberalisation of the epidemic, the sustained recovery of the national economy, the strengthening of policy support and the resumption of international contacts, the 2023 Chinese exhibition industry is enjoying a broad recovery. The development of the conven-tion and exhibition economy in the Central and Eastern regions of our country is far superior to that of other regions in terms of influence, participation and the attractiveness of convention and exhibition enterprises. Hebei, Tianjin, Yangtze and Pearl River Deltas are still popular exhibition areas in China. However, in the digital economy era, the development of the exhibition industry in the Central and Eastern region also faces many problems that can not be ignored, such as lack of high-level talent, small-scale enterprise development, low degree of branding, etc. Therefore, it is an im-portant task to study the current situation of the exhibition industry in the middle and east of China and put forward the countermeasures to promote the sustainable development of the exhibition industry.