合作原则视域下英语快餐广告中模糊限制语研究
A Study of Hedges in English Fast-Food Advertisements from the Perspective of Cooperative Principle
摘要: 模糊限制语广泛存在于人类语言中，尤其在广告语言中出现频率较高。本文依据从麦当劳、肯德基和汉堡王官网及百度网站随机收集的其2010年到2024年的100个英文广告，自建小型语料库。运用定量和定性分析的方法，从合作原则角度对英语快餐广告中的模糊限制语进行分类，并归纳总结出在英语快餐广告中模糊限制语的独特功能和优势，并为广告商与语言学习者对模糊限制语的实际运用提供启示。
Abstract: Hedges are widely used in human language, especially in advertising language. Based on a random collection of 100 English advertisements from the official websites of McDonald’s, KFC, Burger King, and Baidu from 2010 to 2024, a small corpus was built. Through quantitative and qualitative analysis methods, this paper classifies hedges in English fast-food advertisements from the perspective of cooperative principle, summarizes their unique functions and advantages, and provides inspiration for advertisers and language learners to apply hedges in language use practice.
文章引用：李佳昕, 董革非. 合作原则视域下英语快餐广告中模糊限制语研究[J]. 现代语言学, 2024, 12(7): 165-173. https://doi.org/10.12677/ml.2024.127539

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