职教本科电子商务专业建设的困境和路径

The Dilemma and Path of the Construction of E-Commerce Major in Vocational Education Undergraduates

摘要: 近几年，随着互联网技术的发展，电子商务成为热门专业，在全球范围内迅速崛起，成为推动经济增长的重要力量。职教本科电子商务专业作为培养电子商务高素质人才的重要阵地，其专业建设显得尤为重要，但是在专业的发展中面临着许多的机遇与挑战。从教育现代化的视角出发，本文对当前电子商务专业教育现状进行研究分析，发现现阶段职教电子商务专业建设过程中存在人才培养目标不明确、课程体系缺乏动态、教学评价体系不完善、师资条件有限等问题，结合市场需求和行业发展趋势，深入探究职教本科电子商务专业发展路径，提出有针对性的建议和措施，以促进电子商务专业的创新与发展，从而适应新时代的发展需求。

Abstract: In recent years, e-commerce has become a popular profession, and it has risen rapidly around the world and become an important force to promote economic growth. As an important position for cultivating high-quality talents in e-commerce, the professional construction of e-commerce major is particularly important, but it faces many opportunities and challenges in the development of the major. From the perspective of education modernization, this paper studies and analyzes the current situation of e-commerce education, and finds that there are problems in the development of vocational education e-commerce at this stage, such as unclear talent training goals, lack of dynamics of curriculum system, imperfect teaching evaluation system, and limited teacher qualifications. Based on the market demand and the development trend of the industry, this paper probes into the development path of e-commerce major in vocational education, and puts forward some pertinent suggestions and measures to promote the innovation and development of e-commerce major, so as to meet the development needs of the new era.