美的神话：消费社会和男权社会下的女性身体控制工具

The Myth of Beauty: A Tool for the Control of Women’s Bodies in Consumer and Patriarchal Societies

摘要: 进入消费社会之后，人们对美的追求发生了变化，在产品能够被销售出去的目标的驱使下，资本家们设立美的标准和规范，借助广告、杂志、电影等媒介的宣传力量，美的神话成为了一种控制女性身体的工具，不断地制造恐惧和负罪感，以使得女性唯有通过不停消费才能短暂缓解不安。而设立何为美的权力掌握在商人、广告商等男性手中，他们在女性之间制造的相互嫉妒情绪，加深了女性群体之间的对立，破坏了女性的团结。美成为消费社会和男权社会统治女性身体的工具，面对这双重压迫，女性要想摆脱美的束缚，需内外兼修，屏蔽外界消极信息的同时，树立积极的自我形象。

Abstract: The pursuit of beauty has changed since the advent of the consumer society. Driven by the goal of being able to sell their products, capitalists set standards and norms of beauty, and with the power of advertising, magazines, films, and other media, the myth of beauty has become a tool for controlling women’s bodies, constantly creating fear and guilt, so that the only way for women to alleviate their anxiety is to consume incessantly for a short period of time. The power to define beauty is in the hands of men, such as businessmen and advertisers, and the mutual jealousy they create among women deepens the antagonisms between women’s groups and undermines women’s solidarity. Beauty has become a tool for consumer society and patriarchal society to rule women’s bodies. In the face of this double oppression, women need to cultivate both inside and outside in order to get rid of the constraints of beauty and to establish a positive self-image while shielding themselves from negative messages from the outside world.