校企合作背景下电商直播类课程教学实践与改革路径研究

Research on the Teaching Practice and Reform Path of E-Commerce Live Streaming Courses under the Background of School-Enterprise Cooperation

摘要: 校企合作指的是学校和企业之间建立的一种人才培养协作模式，这种协作方式旨在共同培育与市场需求高度契合的杰出人才。特别是高校在电商直播教育领域中，企业的积极参与为学生们带来了前所未有的学习体验。本文在深入分析校企合作的基础上，对电商直播类课程的实践与改革进行了详细探讨，希望能为电商直播类课程教育发展提供借鉴。

Abstract: School-enterprise cooperation refers to a cooperative mode of talent training established between schools and enterprises, which aim to jointly cultivate outstanding talents who are highly compatible with market demand. Especially in the field of live e-commerce education in colleges and universities, the active participation of enterprises has brought unprecedented learning experience to students. On the basis of in-depth analysis of school-enterprise cooperation, this paper discusses the practice and reform of e-commerce live broadcasting courses in detail, hoping to provide reference for the education development of e-commerce live broadcasting courses.