融媒体时代高校网络思想政治教育的困境与突破

The Dilemma and Breakthrough of Online Ideological and Political Education in Colleges and Universities in the Era of Convergent Media

摘要: 融媒体的广泛运用在信息时代是一个普遍现象，其互动性、便捷性和高效性的特点为信息的传播提供了不可替代的渠道。但就其本质来说，它仍然是一个无法发挥主观能动性的工具，在用于进行思想政治教育时不能克服自身固有的缺陷，需要对其施加常态化的引导和规范。高校思想政治教育是我国思想政治教育的重要组成部分，而大学生这个群体也刚好处于使用融媒体的前沿，所以，如何在融媒体时代进行高校网络思想政治教育成为了摆在我们面前的重要问题。文章从分析高校网络思想政治教育的内涵和重要性、以及当前面临的主要困境入手，随后，针对这些困境，文章提出了一系列有效的突破途径，强调在融媒体时代下，高校应更加注重与时俱进，积极应用新媒体技术，构建智能化、个性化的教学平台，促进教育质量的提升和学生素质的全面发展。通过对融媒体视角下高校网络思想政治教育的深入探讨，为高校思想政治教育的改革与发展提供理论指导和实践参考。

Abstract: The extensive use of convergent media is a common phenomenon in the information age, and its interactive, convenient and efficient characteristics provide irreplaceable channels for the dissemination of information. However, in its essence, it is still a tool that cannot exert its subjective initiative, and cannot overcome its inherent defects when it is used for ideological and political education. It needs to impose normal guidance and norms on it. College ideological and political education is an important part of China’s ideological and political education, and the group of college students is just at the forefront of using the convergent media, so how to carry out college network ideological and political education in the era of convergent media has become an important issue in front of us. This paper starts with an analysis of the connotation and importance of online ideological and political education in colleges and universities, as well as the main dilemmas currently faced. Subsequently, this paper proposes a series of effective breakthrough approaches, emphasizing that in the era of convergent media, institutions of higher education should pay more attention to keeping up with the times, actively applying new media technologies, and building intelligent and personalized teaching platforms to promote the improvement of education quality and the comprehensive development of students’ qualities. Through an in-depth discussion on the ideological and political education of colleges and universities from the perspective of convergent media, this paper aims to provide theoretical guidance and practical references for the reform and development of ideological and political education in higher education institutions.