重庆主城区宠物美容服务现状及对策研究

Research on the Current Situation and Countermeasures of Pet Beauty Service in the Main Urban Area of Chongqing

摘要: 近年来，随着“人化”养宠的兴起，伴随着宠物消费升级，消费者更愿意为品质买单。宠物美容服务作为其中的重要组成部分，市场需求日益增长。然而，该行业在顾客体验管理、服务质量提升及顾客忠诚度培养等方面面临挑战。文章以重庆主城九区为例，基于ACSI顾客满意度模型，通过市场问卷调查方法，深入探讨了宠物美容服务的发展现状、消费者需求、感知质量与价值等问题。研究结果显示，重庆宠物美容服务市场潜力巨大，但存在服务流程繁琐、服务质量参差不齐等不足。为此，文章提出了提高从业人员素质、优化预约系统、及时响应顾客反馈等对策，旨在推动宠物美容服务行业的规范化、专业化发展，实现健康、可持续的增长。

Abstract: In recent years, with the rise of “humanized” pet ownership, along with the upgrading of pet consumption, consumers are more willing to pay for quality. As a vital component, the demand for pet beauty services is growing increasingly in the market. However, the industry faces challenges in customer experience management, service quality improvement and customer loyalty cultivation. This paper takes the nine districts of Chongqing as an example, based on the ACSI customer satisfaction model, through the market questionnaire survey method, deeply discusses the development status, consumer demand, perceived quality and value of pet beauty services. The research results show that the market potential of Chongqing pet beauty service is huge, but there are some shortcomings, such as cumbersome service processes and uneven service quality. To this end, this paper proposes countermeasures such as improving the quality of employees, optimizing the reservation system, and responding to customer feedback in a timely manner, aiming to promote the standardized and professional development of the pet beauty service industry and achieve healthy and sustainable growth.