商科教育数智化工商管理专业实践教学体系设计与践行路径探索——以广东培正学院为例

The Design of the Practical Teaching System and the Exploration of the Practical Path for the Business Education Mathematical Intelligence Business Administration Major—Taking the Guangdong Peizheng College as an Example

摘要: 随着时代的发展，管理活动变得越来越系统化、专业化和数字化，工商管理学科的信息化水平也得到了显著提升。数据分析和人工智能应用不仅成为商业领域发展的新方向，更是未来商科教育的新趋势。为了更好地满足社会经济管理的发展需求，必须积极地改变传统的人才培养方式，通过不断创新工商管理专业实践教学体系设计与践行路径来满足企业对人才需求的变化。因此，必须加强对学生的实践训练，增强他们的综合素质，使他们在未来的职场中更加自信，从而更好地满足社会的发展需求。文章介绍了取得成广东培正学院工商管理重点学科专业课程体系的改革和实践中取得的成效，同时也指出存在的问题并提出了相应改进对策。

Abstract: With the development of the times, management activity has become more and more systematic, specialized and digitized. The business administration discipline informationization level also obtained a remarkable promotion. Data Analysis and artificial intelligence applications are not only the new direction of business development but also the new trend of business education in the future. In order to better meet the needs of the development of social and economic management, we must actively change the traditional mode of personnel training, through continuous innovation in business administration professional practice teaching system design and practical path to meet the changes in the demand for talents. Therefore, we must strengthen the practical training of students, enhance their comprehensive quality, and make them more confident in the future workplace, so as to better meet the needs of social development. The article presents the achievements gained from the reform and practice of the key discipline curriculum system in Guangdong Peizheng College of Business Administration, while also identifying existing issues and proposing corresponding measures for improvement.