市场营销式的社会工作实务模式研究

Reframing Social Work Practice Modality through a Marketing Lens

摘要: 随着学科交叉融合的日益普及，不同领域之间的互动变得尤为重要。市场营销和社会工作这两个看似不相关的领域之间，也存在许多交叉互通之处。在社会工作实务的过程中贯穿市场营销理念，发挥市场营销的优势，能够有效促进社会工作实务模式的创新和发展。本文旨在探讨市场营销与社会工作的内在联系，并基于此分析构建一个融合市场营销理念的社会工作实务模式，以期为社会工作实务模式提供新的视角和创新思路。

Abstract: With the increasing popularity of interdisciplinary integration, interaction between different fields has become particularly important. Between marketing and social work, two seemingly unrelated fields, there are also many aspects of cross-fertilization. Implementing the concept of marketing throughout the process of social work practice and giving full play to the advantages of marketing can effectively promote the innovation and development of social work practice modality. This paper aims to explore the intrinsic connection between marketing and social work, and to construct a social work practice modality that integrates marketing concepts based on this analysis, so as to provide new perspectives and innovative thoughts for the social work practice modality.