双循环格局下长三角地区跨境电商发展路径研究

Research on the Development Path of Cross Border E-Commerce in the Yangtze River Delta Region under the Dual Circulation Pattern

摘要: 现阶段，我国明确了实现经济高质量发展的奋斗目标，大力推动构建以国内大循环为主体、国内国际双循环相互促进的新发展格局，在此时代背景下，长三角地区作为我国跨境电商的第一阵营和核心区域，跨境电商企业正面对全新的发展机遇和挑战。因此，如何在双循环的新发展格局下推动长三角地区跨境电商企业的高质量发展、探索长三角地区跨境电商企业的新发展路径成为各方关注的重点。基于此，本文根据双循环新发展格局的具体要求，针对长三角地区跨境电商行业的发展现状进行分析，明确双循环格局对跨境电商企业发展带来的机遇和挑战，进而针对探索长三角地区跨境电商企业的发展与转型升级路径展开探讨，以期为长三角地区跨境电商企业在双循环格局下实现顺利转型和高质量发展提供一定参考。

Abstract: At present, China has set clear goals for achieving high-quality economic development, vigorously promoting the construction of a new development pattern with domestic circulation as the main body and domestic and international dual circulation promoting each other. In this era, the Yangtze River Delta region, as the first camp and core area of China’s cross-border e-commerce, is facing new development opportunities and challenges for cross-border e-commerce enterprises. Therefore, how to promote the high-quality development of cross-border e-commerce enterprises in the Yangtze River Delta region under the new development pattern of dual circulation, and explore new development paths for cross-border e-commerce enterprises in the Yangtze River Delta region have become the focus of attention from all parties. Based on this, this article analyzes the current development status of cross-border e-commerce industry in the Yangtze River Delta region according to the specific requirements of the new development pattern of dual circulation, clarifies the opportunities and challenges that the dual circulation pattern brings to the development of cross-border e-commerce enterprises, and further explores the development and transformation and upgrading paths of cross-border e-commerce enterprises in the Yangtze River Delta region, in order to provide some reference for cross-border e-commerce enterprises in the Yangtze River Delta region to achieve smooth transformation and high-quality development under the dual circulation pattern.