互联网经济背景下农村电子商务发展现状分析研究——以贵州省龙里县为例

Analysis and Research on the Development Status of Rural E-Commerce under the Background of Internet Economy—Taking Longli County, Guizhou Province as an Example

摘要: 随着互联网信息化技术的迅速发展和广泛应用，电子商务影响和改变着人们的生活，农村电商的兴起不仅为农村经济发展注入了新的活力，也极大地推动了乡村振兴。本文以贵州省龙里县农村电子商务发展为研究对象，深入研究分析龙里县农村电子商务发展现状及其存在问题。通过研究发现龙里县拥有特色生态农副产品产业如刺梨、辣椒、中药材等，有全省最大的物流园体系，加之当地政府政策的大力扶持，该地区具备支撑农村电子商务发展的基本条件。然而发展农村电商在实际中仍然存在不少问题，如物流体系功能不健全导致农产品运输耗损过大，没有树立优质特色农产品品牌，线上销售农产品质量参差不齐，缺乏专业的电商营销人才，农村信息化水平比较低等。因此，本文从互联网经济背景下的现实出发提出相应对策建议，以期能更好推动龙里县农村电子商务发展。

Abstract: With the rapid development and wide application of Internet information technology, e-commerce has influenced and changed people’s lives. The rise of rural e-commerce has not only injected new vitality into rural economic development, but also greatly promoted rural revitalization. This paper takes the development of rural e-commerce in Longli County of Guizhou Province as the research object, in-depth research and analysis of the development status of rural e-commerce in Longli County and the existing problems. Through the research, it is found that Longli County has the characteristic ecological agricultural and sideline products industry such as prickly pear, pepper, Chinese herbal medicine, etc. It has the largest logistics park system in the province, and coupled with the strong support of local government policies, this region has the basic conditions to support the development of rural e-commerce. However, there are still many problems in the development of rural e-commerce in practice, such as the imperfect function of the logistics system leading to excessive transport losses of agricultural products, the failure to establish high-quality characteristic agricultural products brands, the uneven quality of agricultural products sold online, the lack of professional e-commerce marketing talents, and the low level of rural informatization. Therefore, this paper puts forward corresponding countermeasures and suggestions from the reality of the Internet economy background, in order to better promote the development of rural e-commerce in Longli County.